Customer Loyalty: A Guide for Time Travellers

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Business & Economics - Sales & Marketing
Customer Loyalty: A Guide for Time...

Customer Loyalty: A Guide for Time Travellers

Name: Customer Loyalty: A Guide for Time Travellers
ISBN: 9781403997630

Sionade Robinson, Lyn Etherington

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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

Категории:

Business & Economics - Sales & Marketing

Год:

2006

Издательство:

Palgrave Macmillan

Язык:

english

Страницы:

256

ISBN 10:

1403997632